Founded in 1917 by Giuseppe Ratti, Persol is an iconic Italian eyewear brand renowned for its exceptional craftsmanship, timeless designs, and unparalleled quality. With a rich heritage spanning over a century, Persol has established itself as a symbol of elegance and sophistication.
Giuseppe Ratti, an optician from Turin, Italy, founded Persol with the vision of creating technologically advanced eyewear that offers superior protection and style. The brand's name is derived from "per il sole," meaning "for the sun" in Italian, highlighting its focus on creating sunglasses that excel in both functionality and aesthetics.
Persol's commitment to craftsmanship is evident in every pair of sunglasses they produce. Each frame is meticulously handmade by skilled artisans, ensuring attention to detail and a perfect fit. The brand takes pride in using the finest materials, including premium acetate and durable metals, to create sunglasses that not only look exquisite but also provide long-lasting durability.
One of Persol's most recognizable features is the iconic Arrow symbol, inspired by the brand's original design from the 1930s. The Arrow, which appears on the temples of Persol sunglasses, represents both the brand's commitment to quality and its Italian heritage.