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Dragon Alliance Sunglasses
Since the beginning, Dragon set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best product, while remaining connected to core retailers and consumers. That mission still holds true today and is the driving force behind the company’s success and heritage. |
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Dragon gradually extended its reach as well, developing innovative, diversified products in all eyewear categories. With an emphasis on creating functional, high-quality merchandise that appealed to the youth market and pushed the status quo. Dragon introduced a number of innovative products early on. “We saw an opportunity to add snow goggles to the lineup by aligning ourselves with the emerging snowboard market,” says founder Will Howard. “We loved riding and realized snowboarders were treated as second-class citizens just like we were as a start-up, so we thought that would be a good match.” From there, Dragon recruited snowboarders Jamie Lynn, Chris Roach, and a few others. Many years and many ride days later, Dragon has established itself as a leader in the snow goggle business. More recently, Dragon’s innovative approach has lead to further market-leading developments, including the first-ever frameless snow goggle which launched in the winter of 2011. This goggle has revolutionized the snow market and is one of the most sought after styles at retail. Along with that, the latest Dragon sunglasses have showed design innovation and a unique styling like the JAM, Domo, and Viceroy. Rider-inspired design and feedback has always been key and one of the important philosophies of the brand in creating new products. Through it all, Dragon has continued to be true to its roots. Original snow team rider Jamie Lynn, along with Dragon’s first surf team rider, Shane Dorian, remain on the team roster today. With top-tier product and athletes in mind, Dragon’s roster has grown to include some of the best surfers, snowboarders, moto riders, and wakeboarders in the world. |
Dragon Alliance Sunglasses Australia is a brand that offers a range of durable and stylish eyewear for outdoor enthusiasts. Their collection of sunglasses is designed to provide maximum protection and clarity, making them perfect for sports and outdoor activities. The brand offers a variety of shapes and styles, including polarised, wraparound, and performance sunglasses for men and women. Their lenses are made from high-quality materials that block glare and provide excellent UV protection, ensuring clear and comfortable vision even in the brightest sunlight. Dragon Alliance Sunglasses Australia also prides itself on its durable frames, which are designed to withstand even the most extreme conditions. Their frames are made from materials such as acetate and metal, ensuring that they can withstand the wear and tear of outdoor activities. The brand is committed to providing high-quality sunglasses that are both stylish and durable, making them perfect for anyone who loves the great outdoors. Overall, Dragon Alliance Sunglasses Australia is a brand that provides durable and stylish eyewear for outdoor enthusiasts. With a range of shapes and styles, their sunglasses offer excellent UV protection and clarity, making them perfect for sports and outdoor activities. |