Maui Jim Sunglasses

Founded in 1987 as a small venture selling shades on Kaʻanapali Beach in Lahaina, Maui, Maui Jim was born from a specific need: to protect eyes from the intense Pacific glare without sacrificing the vibrant colors of the island. This mission led to the engineering of the groundbreaking PolarizedPlus2® lens technology, which has since set a global benchmark for optical clarity. Today, Maui Jim is defined by its Hawaiian roots and a commitment to providing a vivid, comfortable visual experience in every light condition.

In Australia, Maui Jim sunglasses are a premium choice for those who demand the highest level of eye protection and color enhancement. Whether you are out on the water, on the green, or navigating the bright Australian coast, Maui Jim provides a perfect balance of tropical heritage and technical innovation.

The Maui Jim Advantage: Beyond Polarization

Maui Jim represents a legacy of "aloha spirit" translated into world-class performance eyewear. It is a brand that prioritizes the health of your eyes and the richness of your vision.

1. The Science of Color & Clarity

Maui Jim isn’t just about darkening the world; it’s about making it more vivid. The proprietary PolarizedPlus2® technology doesn’t just block 100% of harmful UVA and UVB rays—it eliminates 99.9% of glare while managing 95% of high-energy visible (HEV) light. Choosing Maui Jim means seeing the world with enhanced contrast and color saturation, exactly as the Hawaiian islands intended.

2. Versatile Styles for Every Face

From its original "Classic Collection" of seven styles, the brand has expanded to over 125 unique designs. Our collection of Maui Jim sunglasses in Australia offers everything from timeless aviators and sophisticated square frames to high-performance wraparounds. Crafted from premium materials like lightweight titanium, acetate, and MauiFlex™, these frames are designed to fit securely and comfortably for all-day wear.

3. Built for the Active Australian Lifestyle

Designed and tested at their original office in Lahaina, these sunglasses are purpose-built for high-glare environments. They are the ideal companion for Australia’s sun-drenched climate, providing the durability and grip needed for fishing, golfing, surfing, or driving.

Technical Excellence: Quality & Innovation

Maui Jim sunglasses are engineered for exceptional optical performance and resilience. As part of the prestigious Kering Eyewear group since 2022, the brand continues to lead with an independent spirit backed by global luxury expertise.

• Advanced Lens Materials: Choose from a variety of lens materials tailored to your needs, including SuperThin Glass for the absolute crispest optics and MauiBrilliant™, which offers the clarity of glass with just one-third of the weight.

• Specialized Tints: Whether you need the high-contrast Maui Rose® for fast-moving sports or the HCL® Bronze for versatile everyday use, Maui Jim offers tints optimized for specific light levels and activities.

• Sustainability & Eco-Initiatives: Maui Jim is deeply committed to environmental stewardship. The brand utilizes biodegradable packaging and offers a dedicated sunglass recycling program, reflecting a dedication to protecting the oceans and landscapes that inspire their designs.

• Skin Cancer Foundation Seal of Recommendation: Maui Jim sunglasses have earned the Seal of Recommendation from the Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin.

Experience the Aloha Spirit

Wearing Maui Jim is an invitation to see the world with more detail and less fatigue. By combining world-leading lens science with a design language rooted in Hawaiian authenticity, Maui Jim ensures you enjoy maximum protection without compromising on visual beauty.