Maui Jim Sunglasses

Maui Jim began in 1987 as a small company selling sunglasses on Kaʻanapali Beach in Lahaina, Maui. Recognising a need for eyewear that could protect eyes from intense glare and harmful UV rays while enhancing the vibrant colours of the island, Maui Jim engineered the groundbreaking PolarizedPlus2® lens technology. This innovative lens not only blocks 100% of harmful UVA and UVB rays but also eliminates glare and enhances colour, providing wearers with a vivid and comfortable visual experience in all lighting conditions.

Originally offering just seven styles in their Classic Collection, Maui Jim has since expanded to over 125 styles of sunglasses, all polarised, and over 125 styles of eyeglasses. Their range includes a variety of frame shapes—such as aviator, wraparound, and square—in multiple colours and materials to suit every face shape and personal style. Designed to fit securely and comfortably, Maui Jim eyewear is ideal for both everyday use and outdoor activities like fishing, golfing, and surfing. All sunglasses continue to be designed and tested at their original office in Lahaina, reflecting the brand’s commitment to quality and authenticity.

In 2022, Maui Jim became part of Kering Eyewear, a division of the global luxury group Kering. Kering Eyewear designs, develops, and distributes eyewear for a prestigious portfolio of brands including LINDBERG, Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, Chloé, Alexander McQueen, Montblanc, Brioni, Dunhill, Boucheron, Pomellato, Alaïa, MCQ, and Puma. This partnership has allowed Maui Jim to maintain its independent spirit while benefiting from the strength and reach of a global luxury network.

Maui Jim is also deeply committed to sustainability, with several environmental initiatives in place. These include using biodegradable packaging and offering a sunglass recycling program, reflecting their dedication to reducing environmental impact.

Maui Jim Sunglasses Australia proudly represents this iconic brand, offering high-performance polarised eyewear that delivers outstanding clarity, comfort, UV protection, and timeless style—perfect for those who demand the best in eye protection and visual quality.